Sport and Recreation Management | College of Liberal Arts and Sciences

Sports can't happen without you

Master the business of sports. Work for professional, college, and high school teams. Run fitness and recreation programs. Create media content. Join the wide-open field of sport and recreation management.

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Why Iowa?

Our professors bring world-class industry experience into the classroom and connect our students with professionals in front offices, on the sidelines, and in broadcasting studios. And it all happens at a Big Ten university with one of the most exciting athletics programs in the nation.

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SRM student on the fiels at a Kansas City Chiefs game with fellow Iowa SRM alum

Get in the game

At Iowa, you'll move beyond the classroom for hands-on experience in the world of sports and recreation. Begin building your dream career—apply today.

Get in the game

student in front of tv monitors for a NASCAR race

Take the next step

Follow your interests. Develop your career. In our MA program, you'll have hands-on industry experiences, world-class mentors, personalized instruction, and a network of professional contacts as you master the business of sports.

Take the next step

Professionals. Scholars. Mentors.

Our faculty bring real-world experience and academic rigor to our growing and influential programs.

Professionals. Scholars. Mentors.

You belong here

At Iowa, you'll be part of a supportive community of like-minded professors and students, right in the heart of one of the nation's great college athletics campuses. See why Iowa alumni are respected leaders in this fast-growing field.

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"The NFL is a league that some people work their whole lives to get into, for me to get in right away and move up quickly is truly amazing. Iowa did a great job exposing us to the business of sports. Now my office is next to some of the folks I first met during a sport and recreation management field trip.”

- Alex Martin, Sport and Recreation Management B.S. 2016, Kansas City Chiefs executive

Write Your Story

You've got your own motivations and goals. Now it's time to begin your journey. Want to work in professional sports? College or high school athletics? Sports broadcast and journalism? Whatever story you might imagine, Iowa will help you make it come true.

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Event management students at a Hawkeye event

1

Only program in Iowa at major state university

97 %

Job or grad school placement rate

News and announcements

Rising to the Top

Friday, March 22, 2024

Aspiring sport and recreation professionals, like college basketball teams, often have resume-defining experiences that help them rise to the top. UISRM gave students the opportunity to participate in four such experiences in February. Learn about each experience and student achievements.

Reaching New Heights with Women Leaders in Sports

Friday, March 22, 2024

Women Leaders in Sports’ mission is to help more women develop, connect, champion, and advance in the industry. Learn about the organization, its partnership with UISRM, and the 27 current students who are now members because of the UISRM community’s generosity.

Facilitating Student Success

Friday, March 22, 2024

UISRM offers an array of benefits to students beyond an excellent classroom experience. One of the benefits UISRM is offering more and more is scholarship funding. This is a direct result of the UISRM community’s generosity through the UI Center for Advancement. Learn about recent scholarship recipients in this feature article.

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