Why Iowa?

Our professors bring world-class industry experience into the classroom and connect our students with professionals in front offices, on the sidelines, and in broadcasting studios. And it all happens at a Big Ten university with one of the most exciting athletics programs in the nation.

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Professionals. Scholars. Mentors.

You belong here

At Iowa, you'll be part of a supportive community of like-minded professors and students, right in the heart of one of the nation's great college athletics campuses. See why Iowa alumni are respected leaders in this fast-growing field.

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You've got your own motivations and goals. Now it's time to begin your journey. Want to work in professional sports? College or high school athletics? Sports broadcast and journalism? Whatever story you might imagine, Iowa will help you make it come true.

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Event management students at a Hawkeye event

1

Only program in Iowa at major state university

SRM alum at DRAFT pick

97 %

Job or grad school placement rate

News and announcements

Fans First, Putting Fans First

Friday, March 21, 2025
Offered for the tenth straight school year, the Fans First guided field experience is preparing UISRM students for a range of sport and recreation careers. Not only is Fans First instructor Kate Wakenight teaching students what successful event delivery is, she is also empowering students to turn first-time Hawkeye fans into life-long Hawkeye fans.

Finding Opportunity in Everything

Friday, March 21, 2025
Each of us has been asked to complete assignments or put in situations we’d rather avoid. Elio Celentino (ex. BS 2025) is no different. However, his mindset helps him find opportunity in everything that comes his way. Learn about Elio’s journey to Iowa City, his time on campus, and the successes he’s earned.

A Head Start to Success

Friday, March 21, 2025
Sports-business professionals from around the globe descended on Boston to participate in the 2025 National Sports Forum. Four UISRM graduate students were among the attendees because of their participation in the NSF Case Cup Competition. Led by Packy Moran, the team competed against the best and used attendance at NSF as a head start toward success in their professional careers.
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Events

Hawkathlon

Saturday, April 12, 2025 1:00pm to 3:00pm
Campus Recreation and Wellness Center
Hawkathlon is a FREE adaptive challenge course taking place on April 12, 2025, at the University of Iowa’s Campus Recreation & Wellness Center, welcoming participants of all abilities. The participants will be divided into 3 groups, which will involve running or walking on the track, engaging with 7 different stations, and having the option for a group workout activity. Participants can choose to go through as many or as few stations as they like. After 20 minutes, the 3 groups will rotate so...

University of Iowa Pre-Health Conference

Sunday, April 13, 2025 (all day)
Iowa Memorial Union (IMU)
The 5th Annual Pre-Health Conference will be held on Sunday April 13, 2025 on the second floor of the IMU.  The University of Iowa Pre-Health Conference will provide students with an opportunity to network with current health professionals, explore career options, and obtain information to help them succeed in the health-professions school admission process. This conference will serve as a platform for direct contact between students, deans of admission, admissions officers, faculty, staff, and...
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