Sport and Recreation Management | College of Liberal Arts and Sciences

Sports can't happen without you

Master the business of sports. Work for professional, college, and high school teams. Run fitness and recreation programs. Create media content. Join the wide-open field of sport and recreation management.

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Why Iowa?

Our professors bring world-class industry experience into the classroom and connect our students with professionals in front offices, on the sidelines, and in broadcasting studios. And it all happens at a Big Ten university with one of the most exciting athletics programs in the nation.

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SRM student on the fiels at a Kansas City Chiefs game with fellow Iowa SRM alum

Get in the game

At Iowa, you'll move beyond the classroom for hands-on experience in the world of sports and recreation. Begin building your dream career—apply today.

Get in the game

student in front of tv monitors for a NASCAR race

Take the next step

Follow your interests. Develop your career. In our MA program, you'll have hands-on industry experiences, world-class mentors, personalized instruction, and a network of professional contacts as you master the business of sports.

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Professionals. Scholars. Mentors.

Our faculty bring real-world experience and academic rigor to our growing and influential programs.

Professionals. Scholars. Mentors.

You belong here

At Iowa, you'll be part of a supportive community of like-minded professors and students, right in the heart of one of the nation's great college athletics campuses. See why Iowa alumni are respected leaders in this fast-growing field.

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"The NFL is a league that some people work their whole lives to get into, for me to get in right away and move up quickly is truly amazing. Iowa did a great job exposing us to the business of sports. Now my office is next to some of the folks I first met during a sport and recreation management field trip.”

- Alex Martin, Sport and Recreation Management B.S. 2016, Kansas City Chiefs executive

Write Your Story

You've got your own motivations and goals. Now it's time to begin your journey. Want to work in professional sports? College or high school athletics? Sports broadcast and journalism? Whatever story you might imagine, Iowa will help you make it come true.

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Event management students at a Hawkeye event

1

Only program in Iowa at major state university

97 %

Job or grad school placement rate

News and announcements

Guided Field Experience Success (Spring/Summer 2025)

Tuesday, September 2, 2025

Between the spring and summer sessions, over 85 students earned course credit and strengthened their experience portfolio through guided field experience practicums in 2025. Learn who completed practicums, what organizations they worked with, and what their experiences entailed.

Hawkeyes Around the Globe

Tuesday, September 2, 2025

UISRM’s Independent Field Experience structure allows students to earn field experience credit anywhere they’re able to find an approved position. Three students, with the help of UISRM and UI resources, earned field experience outside of the United States during the summer 2025 session. Learn more in this feature article.

Health & Wellbeing for All Iowans

Tuesday, September 2, 2025

Iowa is the only National Congress of State Games member to host summer, winter, senior, adaptive, and corporate games, bringing a wide range of health and wellness benefits to participants. Learn how UISRM students and alumni fuel the Iowa Sports Foundation in this feature article.

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