Sport and Recreation Management | College of Liberal Arts and Sciences

Sports can't happen without you

Master the business of sports. Work for professional, college, and high school teams. Run fitness and recreation programs. Create media content. Join the wide-open field of sport and recreation management.

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Why Iowa?

Our professors bring world-class industry experience into the classroom and connect our students with professionals in front offices, on the sidelines, and in broadcasting studios. And it all happens at a Big Ten university with one of the most exciting athletics programs in the nation.

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SRM student on the fiels at a Kansas City Chiefs game with fellow Iowa SRM alum

Get in the game

At Iowa, you'll move beyond the classroom for hands-on experience in the world of sports and recreation. Begin building your dream career—apply today.

Get in the game

student in front of tv monitors for a NASCAR race

Take the next step

Follow your interests. Develop your career. In our MA program, you'll have hands-on industry experiences, world-class mentors, personalized instruction, and a network of professional contacts as you master the business of sports.

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Professionals. Scholars. Mentors.

Our faculty bring real-world experience and academic rigor to our growing and influential programs.

Professionals. Scholars. Mentors.

You belong here

At Iowa, you'll be part of a supportive community of like-minded professors and students, right in the heart of one of the nation's great college athletics campuses. See why Iowa alumni are respected leaders in this fast-growing field.

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"The NFL is a league that some people work their whole lives to get into, for me to get in right away and move up quickly is truly amazing. Iowa did a great job exposing us to the business of sports. Now my office is next to some of the folks I first met during a sport and recreation management field trip.”

- Alex Martin, Sport and Recreation Management B.S. 2016, Kansas City Chiefs executive

Write Your Story

You've got your own motivations and goals. Now it's time to begin your journey. Want to work in professional sports? College or high school athletics? Sports broadcast and journalism? Whatever story you might imagine, Iowa will help you make it come true.

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Event management students at a Hawkeye event

1

Only program in Iowa at major state university

97 %

Job or grad school placement rate

News and announcements

Fans First, Putting Fans First

Friday, March 21, 2025

Offered for the tenth straight school year, the Fans First guided field experience is preparing UISRM students for a range of sport and recreation careers. Not only is Fans First instructor Kate Wakenight teaching students what successful event delivery is, she is also empowering students to turn first-time Hawkeye fans into life-long Hawkeye fans.

Finding Opportunity in Everything

Friday, March 21, 2025

Each of us has been asked to complete assignments or put in situations we’d rather avoid. Elio Celentino (ex. BS 2025) is no different. However, his mindset helps him find opportunity in everything that comes his way. Learn about Elio’s journey to Iowa City, his time on campus, and the successes he’s earned.

A Head Start to Success

Friday, March 21, 2025

Sports-business professionals from around the globe descended on Boston to participate in the 2025 National Sports Forum. Four UISRM graduate students were among the attendees because of their participation in the NSF Case Cup Competition. Led by Packy Moran, the team competed against the best and used attendance at NSF as a head start toward success in their professional careers.

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