Sport and Recreation Management | College of Liberal Arts and Sciences

Sports can't happen without you

Master the business of sports. Work for professional, college, and high school teams. Run fitness and recreation programs. Create media content. Join the wide-open field of sport and recreation management.

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Why Iowa?

Our professors bring world-class industry experience into the classroom and connect our students with professionals in front offices, on the sidelines, and in broadcasting studios. And it all happens at a Big Ten university with one of the most exciting athletics programs in the nation.

Study Here

SRM student on the fiels at a Kansas City Chiefs game with fellow Iowa SRM alum

Get in the game

At Iowa, you'll move beyond the classroom for hands-on experience in the world of sports and recreation. Begin building your dream career—apply today.

Get in the game

student in front of tv monitors for a NASCAR race

Take the next step

Follow your interests. Develop your career. In our MA program, you'll have hands-on industry experiences, world-class mentors, personalized instruction, and a network of professional contacts as you master the business of sports.

Take the next step

Professionals. Scholars. Mentors.

Our faculty bring real-world experience and academic rigor to our growing and influential programs.

Professionals. Scholars. Mentors.

You belong here

At Iowa, you'll be part of a supportive community of like-minded professors and students, right in the heart of one of the nation's great college athletics campuses. See why Iowa alumni are respected leaders in this fast-growing field.

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"The NFL is a league that some people work their whole lives to get into, for me to get in right away and move up quickly is truly amazing. Iowa did a great job exposing us to the business of sports. Now my office is next to some of the folks I first met during a sport and recreation management field trip.”

- Alex Martin, Sport and Recreation Management B.S. 2016, Kansas City Chiefs executive

Write Your Story

You've got your own motivations and goals. Now it's time to begin your journey. Want to work in professional sports? College or high school athletics? Sports broadcast and journalism? Whatever story you might imagine, Iowa will help you make it come true.

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Event management students at a Hawkeye event

1

Only program in Iowa at major state university

97 %

Job or grad school placement rate

News and announcements

Why We Give – Celebrating Six Years of Support Provided by the UISRM Program’s John E. Evans Experiential Learning Award

Tuesday, September 2, 2025

Since 2019, the John E. Evans Experiential Learning Award has impacted hundreds of UISRM students by helping remove financial barriers to the experiences they need to achieve their goals. Read about John Evans’ legacy and some of the students that have benefitted from the scholarship established in his memory.

UISRM Achievements (September 2025)

Tuesday, September 2, 2025

Current students, recent graduates, and UISRM alumni have been busy earning their way into and moving up within the sport and recreation industry. See the accomplishments that the UISRM program is aware of and let us know of any achievements, updates, or news that you would like to share.

Guided Field Experience Success (Spring/Summer 2025)

Tuesday, September 2, 2025

Between the spring and summer sessions, over 85 students earned course credit and strengthened their experience portfolio through guided field experience practicums in 2025. Learn who completed practicums, what organizations they worked with, and what their experiences entailed.

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Events

Midterm Reset @ the Museum

Tuesday, November 11, 2025 5:00pm to 6:00pm

University of Iowa Museum of Natural History

Midterms are upon us, and we’re practicing the art of the pause here at the Museum of Natural History. Join us for one or all three upcoming events designed to help you unwind and recharge through origami, movement, and mindfulness at the museum.

Origami in Bird Hall
Step into the calm of Bird Hall for an origami break led by Mary Alice, our Visitor Services Coordinator. Fold peaceful paper birds, quiet your mind, and take a moment to breathe. No experience needed — just show up and recharge.
Wedne...

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